Sam has been involved in diversified management, consulting, and entrepreneurial endeavors for over 15 years, the last 7 of which has been intensely focused on the Internet Marketing arena. During that time he has established himself as a widely recognized and sought out authority on Internet Marketing strategies, with areas of expertise including: Web2.0/Social Media, Search Engine Optimization, Viral Marketing, e-Commerce, affiliate programs, Google Adwords advertising, and interactive multi-media. He is interviewed frequently on his various areas of expertise and regularly speaks to groups on a variety of Internet Business topics.

Sam is also a accomplished direct response copywriter having written for many top Internet Marketers and companies including Nightingale Conant, “The world leader in success and personal development publishing.”

Sam has consulted with a broad range of companies, with clients in fields such as: cutting-edge tech concepts, luxury yachts and boats, fashion, wine, real estate, travel, the US Military, and tourism. His client in the "specialty advertising and promotions" field is recognized as being in the top 3% of the industry in revenues. He has served on the Marketing Board for a national restaurant concept, worked as the Chief Marketing Officer for a former PGA tour player, and also served as the Director of Internet Strategy and Analytics for The Republik Agency in North Carolina

Gary has served as a digital/addressable media thought leader and spokesperson for agencies, clients and broadcasters in the UK, Europe and US. He has been behind the strategy, design and build of digital and direct initiatives for Motorola, Unilever, Kraft, Hershey’s, Kodak, Enfamil and Polo Ralph Lauren.

Gary served as SVP of business development for New Paradigm Digital and Senior Partner Group Account Director for Mckinney-Silver and OgilvyOne Interactive, New York, where his mobile work for the Dove Campaign for Real Beauty earned a Cannes Lion and was widely recognized as a groundbreaking integrated brand initiative. Gary has been a speaker on the use of addressable marketing at events such as the CTIA, the Mobile Marketing Association and I-Media Conferences.